Tastes are known to be very different. And especially when it comes to coffee, mankind hardly sets a limit to its creativity. Since the discovery of coffee in the 15th century and its subsequent diffusion, both similar and fundamentally different coffee cultures have developed all over the world.
The early coffee cultures - traditional rituals
Some forms of coffee making are based on long traditions, especially in countries such as Arabia and Ethiopia, where the original coffee plant is said to have originated. In Arabia, for example, before the coffee is served, some of the liquid is poured onto the ground - a symbolic gesture of gratitude for the plentiful resources. In addition to the Ethiopian coffee ceremonies, which often involve drinking up to three cups in a row, there is also the so-called "coffee grounds ritual" in Turkey. Here one sits together with friends in cozy rounds and tilts the remaining coffee grounds of the first cup on a saucer, in order to read it afterward. Traditionally, there have also been many experiments with spices and other methods of preparation; in Turkey, for example, cardamom is considered a typical coffee spice.
Coffee culture - pleasure or means to an end?
Today, coffee is often associated with different lifestyles internationally. Where in Austria one "elegantly passes time" drinking a "Fiaker" (large mocha with sugar and a glass of rum) or an "Einspänner" (mocha with lots of whipped cream) in a cozy atmosphere. In Japan, for example, the drink is regarded as a hasty pleasure and a boost of energy, often only in plastic bottles or cans. It was only some time ago that a coffee culture began to develop in Germany that paid more attention to good quality and careful preparation. For a long time, coffee was only known here as filter coffee, especially in stand-up cafés, for a small breakfast in the morning or as an energy boost at noon.
Coffee preparation in the western world
While in Germany it is often hard to imagine coffee without milk, in Italy it is not uncommon for people to look at the question of milk with the typical espresso only with a doubting look. Here, a glass of water is traditionally served with the drink and in Naples, for example, it is often served with sugar.
In France, the first coffee houses were regarded as a place of intellectual exchange and were therefore mostly frequented by people from the upper classes. Café au lait is now considered the most popular breakfast drink and is drunk with croissants or a baguette. In France, however, the so-called Café Brulot, a brandy flambéed with sugar and infused with coffee, and the Café filtre, coffee that is filtered directly into the cup without being decanted, are also well known.
The Greeks show a completely different way of drinking coffee, namely cold. Here the Café Frappé, cooled with ice cubes, is a specialty on hot summer days.
In the USA, it was the coffee company Starbucks that set the local coffee culture in motion. This was much later than, for example, in Italy, where the first "bottega del caffé" opened its doors in 1645. In the meantime, however, America has become the world's No. 1 consumer. Whether in the elaborate Cold Brew, the Café Americano or the flavored coffee, where syrup in various flavors is added to the coffee, sugar plays a major role in most variations.
Although there have been many experiments with different ways of preparing coffee in the Western world, the coffee ingredients themselves have almost always remained the same: Milk or cream, sugar and sometimes alcohol - often served in combination with a piece of cake or sweet pastry.
This is not only boring compared to the traditional origins of coffee in countries where coffee spices have been used for a long time, but also less healthy. In today's coffee culture, the healing, energizing effect of coffee is often no longer noticeable due to the other ingredients and has led to coffee being increasingly perceived as unhealthy. At Maison Gern, we believe that the time has come for a healthy alternative in the West as well. The new coffee culture can do without milk and sugar and is conscious, practical and creative. We drink coffee in so many different life situations, be it for a relaxed morning in bed, a cozy afternoon with friends or a gentle burst of energy for sport or work. So it makes sense to adapt it to our needs and individual tastes and to experiment with other ingredients!
That's why we offer coffee with ground superfoods and spices. This leads not only to a perfect rounding off and natural sweetness that no longer requires milk or sugar, but is also healthy for body and soul. And all this without any added sugar or artificial ingredients - all our coffee blends are also from controlled organic farming, vegan and gluten-free.